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Premam (Telugu: ప్రేము) is a Telugu romantic comedy film directed by Nandini Reddy and produced by Sree Harikatha under the banner of Dream Factory, Madhavaa Galla's First Frame Entertainments. The film stars Ram Pothineni in his 26th lead role alongside Pallavi Shetty, Kritika Choudhury, Mehrene Kaur and Samantha Ruth Prabhu playing supporting roles.

The story is based on Malayalam film 'Premam' directed by Alu. The movie follows the life of Prem (Ram Pothinenly) who falls in love with three different women at different stages of his life: Pallavi Shetty as Priya, Mehrene Kaur as Smitha and Samantha Ruth Prabhu as Madonna.

The film received positive reviews from critics upon release praising Ram's performance but criticized for its predictable plot. At the 62nd Filmfare Awards South, the soundtrack was nominated for Best Music – Telugu to Sharreth along with Yuvan Shankar Raja who won for 'I' and A R Rahman who also got a nomination for his own composition in 'Pannaiyin Thilagam' but lost it to M. S. Dhoni: The Untold Story's Daler Mehndi–Nucleeus, and the film itself was nominated as Best Telugu Film along with 24 frames productions 'Kanche', which won.

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Cast

- Ram Pothinenly as Prem Kumar (Priya's love)

- Pallavi Shetty as Priyanka 'Poo'

- Mehrene Kaur as Smitha

* Samantha Ruth Prabhu as Madonna / Madhu (special appearance in three songs only)

Crew

* Music by: Sharreth

* Cinematography | A. R. S. Reddy, M. Ravichandran

* Edited by : G D Rajendraprasad

* Production company(ies): Dream Factory First Frame Entertainments

* Banner(s) :

- Dream factory

-First frame entertainements

-A.S. Prabhu's Venu Productions (Telugu rights)

* Release date | N/A | N/A |

| Country | India |

| Language | Telugu |

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The movie was initially titled as 'Premam Premathuku' but the title was later changed to just 'Premam' due to already existing same name with Tamil film of the same title. The first teaser trailer for this film has been released on 6 October 2015 and it received mixed response from critics, calling it too lengthy.

The second poster and trailer were revealed in December 2014 which again got negative reviews but they did well at box office as they have crossed over 1 crore mark within few hours of release. On January 11th the third teaser was released after long wait since last one month and this time all set to impress audiences with its new look and dialogue.

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On February 2nd, it's been officially announced that Samantha will be seen as a college going girl in lead role opposite Ram Pothineni under director Nandini Reddy’s direction. And now the film is titled as 'Premam'.

Ram himself took to twitter account where he posted an image of him with Pallavi Shetty who plays Priya's character and captioned it saying 'My love story begins soon... #PriyaLovesPrem'.

After this news spread like wildfire across social media platforms, fans started speculating about the female lead role opposite Ram Pothinenly. But finally on 25th July at around evening time sources close to us revealed that Mehrene Kaur will be playing Smitha’s character in Premam.

On August 10th, it was officially confirmed by director Nandini Reddy through her official Facebook page that Shruti Haasan has been signed up for a crucial role opposite Ram Pothinenly. She'll play the lead female alongside Samantha Ruth Prabhu who will be seen as Madonna / Madhu in this romantic drama.

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The film's first teaser trailer was released on October 6th, which received mixed reviews from critics and audience alike calling it too lengthy but still managed to grab attention of masses. It has been reported that the makers are planning for an early release during Deepavali weekend as they have high hopes with Ram Pothinenly’s performance in this film.

On December 21st, a new poster was revealed which had Shruti Haasan looking stunning and gorgeous in traditional attire while Samantha Ruth Prabushared another still where she is seen wearing casual outfit. Both the posters got decent response from fans who are eagerly waiting to see these beautiful ladies on silver screen with Ram Pothinenly.

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The film's second teaser trailer was released on December 22nd which received mixed reviews again but it did well at box office as per reports coming in, collecting over Rs.1 crore within few hours of release. On January 11th, the third and final poster was unveiled where Ram Pothinenly is seen with his three love interests - Pallavi Shetty (Priya), Mehrene Kaur (Smitha) and Samantha Ruth Prabhu as Madonna / Madhu.

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The film's audio launch event took place on January 25th at Novotel Hyderabad Convention Centre & Spa in Hyderabad. It was attended by the entire cast including Ram Pothinenly, Pallavi Shetty, Mehrene Kaur, Samantha Ruth Prabhu along with director Nandini Reddy and producer Anupama Tilmann among others.

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On February 7th at around evening time it was officially confirmed that Premam will release on Valentine's Day i.e., February 14th as a special treat for all lovebirds out there. The film is expected to face tough competition from other romantic dramas like Baaghi and Temper which are also releasing during this weekend.

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On the eve of Sankranthi, it was officially confirmed that Premam will have its grand audio launch event on January 31st at Novotel Hyderabad Convention Centre & Spa in Hyderabad. The film's lead actor Ram Pothinenly along with his co-stars Pallavi Shetty and Mehrene Kaur attended an exclusive press meet where they spoke about their experience working together for this romantic drama directed by Nandini Reddy.

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On January 15th, the first look poster of Premam was revealed which had lead actor Ram Pothinenly looking dashing in a black shirtless avatar. The still received mixed response from fans who felt that it didn't do justice to his lean and ripped body after all those hard workouts he underwent for this film.

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On January 6th, the first poster of Premam was released which had lead actor Ram Pothinenly with his two love interests - Pallavi Shetty (Priya) on one side and Mehrene Kaur (Smitha) on other. The still received mixed reviews from fans who felt that it didn't give away much about the story but at least it did grab attention of masses.

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On December 22nd, a new poster was revealed for Premam which had lead actor Ram Pothinenly with his three love interests - Pallavi Shetty (Priya), Mehrene Kaur (Smitha) and Samantha Ruth Prabhu as Madonna / Madhu. The still received mixed response from fans who felt that it didn't do justice to the film's story but at least it did show off their chemistry well together.

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On January 11th, Ram Pothinenly took to his official Instagram handle where he shared a new poster for Premam which had him looking rugged and handsome in a white shirtless avatar. The still received mixed reviews from fans who felt that it was too similar to the first look posters released earlier.

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On December 22nd, the second trailer of Premam was unveiled by director Nandini Reddy herself at an exclusive event held at Novotel Hyderabad Convention Centre & Spa in Hyderabad. It featured lead actors Ram Pothinenly and Pallavi Shetty along with co-star Mehrene Kaur who will be seen as Smitha’s character.

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On January 11th, the first trailer of Premam was released which had lead actor Ram Pothinenly essaying three different roles - Priya's love interest (played by Pallavi Shetty), Madonna / Madhu's ex-boyfriend and a college student who falls in love with Smitha. The teaser received mixed response from fans but it did manage to grab attention of masses.

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On December 22nd, the first look poster of Premam was released which had lead actor Ram Pothinenly looking dashing and handsome in black shirtless avatar. The still received mixed reviews from fans who felt that it didn't do justice to his lean body after all those hard workouts he underwent for this film.

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On January 25th, the first song 'Nuvvula Neede' from Premam was released which featured lead actors Ram Pothinenly and Pallavi Shetty crooning a romantic duet. The track received mixed response from fans who felt that it wasn't up to mark compared to other songs like 'Chirutha' or 'Vennela'.

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On February 7th, the second single 'Melt Me Down' was released for Premam which featured lead actor Ram Pothinenly along with co-star Mehrene

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